Product Management University

MARCH 2, 2017

A recent lead generation study, The Critical Importance of Lead Validation in Internet Marketing , revealed three important data points that most people don’t expect — bits of information that can have a major impact on your website lead production if you know what to do with the data. Here they are. 1. A Full 50% of Website Conversions Are Something Other than Leads.

Customer Experience 100

Customer Experience Technical Review User Testing B2B 100

Mind the Product

MARCH 2, 2017

What are Mental Models? A mental model is any concept that helps explain, analyze, or navigate the world. As product managers, our mental models drive our decision-making, the way we communicate and collaborate with others, and how we prioritize. Without a good framework of mental models, you will be limited in all those areas. “What are the models?

Product Management 98

Product Management Product Manager User Testing Management 98

The Product Guy

MARCH 2, 2017

In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation around “Rapid Prototyping”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! View the live stream…. About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions.

Analytic Tools 65

Analytic Tools Research Software CTO Coach Fractional CTO 65

Product Bookshelf

MARCH 2, 2017

Use empathy and active listening to discover “jobs to be done”, the progress customers want to achieve in specific circumstances in their lives. Jobs provide the causal factor to explain why customers choose one product over another. Design the experience you deliver around your customer’s job and your competitors will find it hard to copy.

Data Visualization 48

Data Visualization User Testing Automotive Customer Experience 48

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

User Testing