Book Review: “Badass: Making Users Awesome”
Folding Burritos
APRIL 18, 2015
Kathy Sierra’s latest book is a must-read for any product person. The book’s premise is this: if we want to create bestselling, sustainably successful products or services, we have to shift our thinking from “making awesome products” to “making our users awesome” The path to long-term success and customer satisfaction is forged by giving our users the tools to succeed not just in using our product, but in the context in which they’re using the product.
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