Sun.Oct 21, 2018

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Product Thinking vs. Project Thinking

The Product Coalition

One of the biggest challenges a product manager will face (or an organization for that matter) is trying to elevate thinking and culture from a project level to a product level. Project Thinking Project thinking is fairly pervasive. Many folks, especially in software development, have spent a lot of their careers focused on projects and project management.

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Demonstrating the purpose of Product Management

The Product Coalition

I’ve had the pleasure of working with extremely thoughtful people in my career. At Trulia and Zillow Group , I had peers with decades of experience in Design and Engineering across many types of companies and interacted with many types of Product Managers. At Shopkick and now Brilliant , I have worked with a lot of the same engineering team for the past few years.

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The Art of the Strategic Product Roadmap

The Product Coalition

Strategy, visualized. Crafted by design, engineered to keep customers close. Products live within markets that are constantly changing, making planning a difficult process. Something happens that the plan didn’t account for and we are suddenly fighting to survive. I believe this constant change is the reason that people have become frustrated with roadmaps, and in some cases have even went so far as to declare the roadmap dead.