What Job Do You Hire the Apple Watch For?
MARCH 22, 2015
After the recent Apple keynote, a friend sent me these questions: Is the watch now a permanent part of your purchase? Buy one every 2 years to pair with your iPhone? What would have to happen for you to say – it is not worth spending $350 to have a watch on my wrist? Why … Continue reading What Job Do You Hire the Apple Watch For? → Customer Value/JTBD Marketing/Pricing/Positioning Apple
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