Sat.Jan 07, 2023

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Masterclass: How to Select a Target Market and Understand the Pains of your Target Customer

Daniel Elizalde IoT Blog

One of the most important decisions startups and corporate innovation groups must make is to select a target market to go after. But unfortunately, most of the Product teams I talk to skip this step either because they are unsure how to select a profitable market or they are afraid of “going too narrow” and leaving opportunities on the table. […] The post Masterclass: How to Select a Target Market and Understand the Pains of your Target Customer first appeared on.

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Podcast: Core Challenges for Product Managers and Product Leaders

Mironov Consulting

JJ Rorie, who runs Great Product Management and wrote Immutable , invited me to join her Product Voices podcast.  We had a wide-ranging conversation about responsibility versus authority, political leadership challenges for CPOs/VPs, talking in money language with go-to-market executives, roadmap amnesia, and having empathy for the other functional groups in our company.