Roman Pichler

JUNE 6, 2017

The Matrix Reloaded. The product portfolio matrix , also called growth–share and BCG matrix, wants to help you achieve a balanced portfolio, a portfolio that contains the right mix of young and established products. The matrix categorises products as question marks, stars, cash cows, and pets (also known as dogs ). The picture below shows the grid with its four quadrants and product types; cash cows are represented by the dollar sign and pets by a cross.

Customer Experience 167

Customer Experience Data Visualization Branding Development 167

Andrew Chen

JUNE 6, 2017

I recently did a video interview on the topic of how your growth strategy changes from being a small startup versus becoming a larger company. It’s hard to compete when you’re launching a new product and you have to think asymmetrically for your growth efforts to work. I walk through each stage, step by step, and talk through some of the strategic dynamics to think about.

User Testing 88

User Testing Startups Feedback Software Customer Experience 88

UserTesting

JUNE 6, 2017

Earlier this month we announced that our newest feature, My Recruit, had launched into public beta. My Recruit gives UserTesting customers the ability to create and launch a study with anyone, anytime—on demand. Part of what makes My Recruit such … The post My Recruit: The test participant experience appeared first on UserTesting Blog.

User Testing 39

User Testing Product Research Testing Customer Experience 39

ProductBoard

JUNE 6, 2017

Quite a bit, it turns out… Usage data … user needs … segments & personas … ethnographic user studies… I’d always reckoned these concepts and techniques came about in the ’70s and ’80s, as modern product design took hold. It was during this era that the Stanford Graduate School of Product Design introduced soft-systems thinking to ambitious young designers; Dieter Rams designed modern appliances with Braun; Xerox PARC prototyped the Alto, an early personal computer that would inspire the Maci

User Testing 40

User Testing Research Software Feedback Software Product Research 40

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

Senior leaders often want to see months - or years - long product roadmaps. But these predictions often do not create products your customers will love. While customers aren’t fickle, they often do not know what they want until you give them something to try. That means product leaders need to integrate experiments and options into their roadmaps. In this presentation, Johanna Rothman will explain: How to limit the duration of a roadmap and show possible options.

Customer Experience

UserTesting

JUNE 6, 2017

Earlier this month we announced that our newest feature, My Recruit, had launched into public beta. My Recruit gives UserTesting customers the ability to create and launch a study with anyone, anytime—on demand. Part of what makes My Recruit such … The post My Recruit: The test participant experience appeared first on UserTesting Blog.

User Testing 22

User Testing Product Research Testing Customer Experience 22

DISQO

JUNE 6, 2017

One of the greatest challenges facing product management is how significantly workflows differ from organization to organization. My team works hard to understand those differences and bridge the gap with a seamless experience for product managers to drive experimentation and decision-making. To that end, we’re really excited to announce features that enhance and accelerate common workflows, from prioritizing research to mining for insights.

User Testing 40

User Testing Product Research Customer Feedback Customer Experience 40

DISQO

JUNE 6, 2017

One of the greatest challenges facing product management is how significantly workflows differ from organization to organization. My team works hard to understand those differences and bridge the gap with a seamless experience for product managers to drive experimentation and decision-making. To that end, we’re really excited to announce features that enhance and accelerate common workflows, from prioritizing research to mining for insights.

User Testing 40

User Testing Customer Experience Data Visualization Product Research 40