All About Product Management

MARCH 5, 2008

The interviewer poses the folloing question: "You, and your team, were involved in a successful launch of a new product that exceeded business expectations during its first phase - what would you do?" First I would Celebrate [with the team of course] and then…. Follow Brian Lawley’s advice which is stay humble and give credit to the team. Following that it would be critical to analyse all the activities that led to the success launch of the product.

Software Review 48

Software Review Product Management Product Manager Management 48

All About Product Management

MARCH 4, 2008

Looking into the future and knowing what the competition, the market and your product will be like is probably one of the most challenging tasks that any product manager has to undertake. This can be a tricky question to answer at a job interview. “ Where do you see product x in y years time ”? How a product manager answers this question gives the interviewer an insight as to how much of a visionary they are and whether or not they keep a keen eye on technology as it progresses.

Customer Experience 48

Customer Experience Customer Feedback Technology User Experience 48

All About Product Management

MARCH 3, 2008

How do I become a product manager? There is no one right answer to this question however one thing we do know is that very few if any people enter the realms of technical product management immediately. I have interviewed a number of Product Managers who have shared their background, experiences, likes, dislikes and given tips on how to succeed. 1. From Marketing to Product Management Ivan Chalif studied psychology and counselling at university as opposed to business studies or technology – howe

Product Management 48

Product Management Product Manager Web Development Web Developers 48

All About Product Management

MARCH 2, 2008

Ivan Chalif is author of th eblog The Productologist. He is also a founding member of the Silicon Valley Product Management Association ( SVPMA ). In addition to creating the original logo, and managing the website and forums, Ivan was instrumental in organizing early SVPMA events and establishing the organization’s charter. 1. What’s your academic background/training?

Marketing 48

Marketing Product Management Product Manager Management 48

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

User Testing