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What is Marketing Resource Management and How it Can Streamline Your Marketing Efforts?

Userpilot

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. This article highlights how marketing resource management helps streamline processes, organize resources, and enhance workflows for better results.

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Product Analytics Metrics: What To Track & How To Optimize Them?

Userpilot

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? But how to do it right?

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10 Must-Have Code-Free Product Marketing Tools – The Only Tools You’ll Really Need As a Product Marketer

Userpilot

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Post-signup: User Analytics : Hotjar , Heap.

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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

Userpilot

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Interactive walkthrough.

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How Product Managers Should Define and Use The Product Persona

Userpilot

Product personas and user personas are pretty much the same. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. However, they both refer to the actual person using the product and their main goals. Event tagging in Userpilot. Event Occurrence by User view in Userpilot.

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13 Best Customer Self-Service Portals to Enhance Customer Experience

Userpilot

If you’re here looking for a tool to implement customer self-service portals, chances are you’ve been struggling to build one by yourself. Thankfully, there’re simple solutions in the market that can help you create an efficient resource center, that integrates smoothly and is 100% self-service.

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Best Customer Feedback Software for SaaS Businesses

Userpilot

Wide variety of different survey formats, including NPS, CSAT and CES Feedback options include Five Stars, Thumbs-up and Emojis As well as email, you can send surveys by SMS or link Embed surveys onto your website, or create a native mobile survey on iOS. Delighted Dashboard. Feedier Dashboard. Promoter Dashboard.