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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

Userpilot

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Userpilot webinar slideout.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

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9 Growth Initiatives for Successful Companies [With Examples]

Userpilot

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

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Willingness to Pay in SaaS: Definition, Calculation, Factors + More

Userpilot

One way to determine the willingness to pay is through market and competitor research. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. Make sure your marketing copy communicates your value proposition clearly. This also increases the WTP.

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. Embed videos. Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings.

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15 Ways for Effectively Scaling SaaS

Userpilot

TL;DR Scaling SaaS refers to the capacity of a business to grow without compromising performance and quality. The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles.

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How to Use Marketing Experimentation to Boost Your Marketing ROI

Userpilot

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. What is marketing experimentation? Why you should run marketing experiments?