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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.  Product

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What is the Product Operations Career Path?

ProductPlan

Successful candidates will demonstrate their ability to create and maintain systems to make the product team successful. Building and iterating on systems that inform the tech team of key user issues and seeing through their resolutions. Documenting existing processes and systems within the product team for broader circulation.

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Managing Manufactured Products: Growth and Decline

Mind the Product

In this final post in my series on managing manufactured products I examine the specific touch points that exist between the operations, engineering, and finance functions when managing the lifecycle of manufactured products. Sales and Operations Planning (S&OP). Value Analysis and Value Engineering (VAVE).

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So for us, we have we have that kind of built-in prioritization system there and it just kind of forces you to also then be more strategic so your product team could come to you and say, hey, we've got this really exciting launch that's happening in this month. Usually, especially the sales engineering teams. Yeah, absolutely.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So for us, we have we have that kind of built-in prioritization system there and it just kind of forces you to also then be more strategic so your product team could come to you and say, hey, we've got this really exciting launch that's happening in this month. Usually, especially the sales engineering teams. Yeah, absolutely.