Enterprise Finance Product Marketing Sales Training 
Mironov Consulting
JULY 27, 2023
Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies. That This is a must-close.”
The Product Coalition
FEBRUARY 26, 2022
This internal focus problem doesn’t just impact product, design and engineering functions but every department you have in the company. If support teams are focused on arguing with the finance department, that leaves very little time to improve how they deliver exceptional customer service. For two specific reasons.
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