Remove Enterprise Remove Leadership Remove Sales Training Remove UX
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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

Free Q&A with Alex Osterwalder Psychology for UX Masterclass. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And what do enterprise buyers actually want in sales people? And so when they talk to buyers and said, What do you want in a sales experience?

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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

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The Great Silence

The Product Coalition

To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space. One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role.