Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part five I covered Model Market Fit - your model influences the target market and vice versa. Marketo Their market is the enterprise.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Revulytics

FEBRUARY 12, 2019

These roles are called inbound product managers and outbound product managers, or technical product managers and strategic product managers. What’s more, those product managers reported spending: Almost 75% of their time on tactical activities. A data-driven approach to product management and marketing can be yours.

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

Mironov Consulting

DECEMBER 31, 2017

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. Especially in enterprise/B2B, sales teams may have only a handful of major active accounts, each carrying a lot of revenue.

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Usersnap

JANUARY 20, 2023

When choosing an appropriate customer support tool, you want to make sure that it ticks all the boxes your team requires. Each method requires different tools to achieve the desired outcome. To be successful, you need to equip your support staff with the right customer support tools to deliver superior customer service.

Feedback Software 52

Feedback Software Analytic Tools Research Software Reporting Tools 52

Intercom, Inc.

NOVEMBER 28, 2018

But figuring out which sales tools you should buy and invest in – let alone what each tool even does – can be a daunting task. This is especially true when you consider the seemingly endless list of sales tools to choose from. Before we begin: how to choose your sales tools. Better tools, not more tools.

Data Visualization 192

Data Visualization Analytic Tools Research Software Feedback Software 192

Intercom, Inc.

NOVEMBER 27, 2019

As the team at the Saas Commerce Platform Paddle has learned, real growth is about entering new markets – and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated features tacked onto old ones.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Userpilot

SEPTEMBER 19, 2023

Product-led growth (PLG) flywheels are a framework for improving the product-led user experience by enhancing product usage instead of spending a fortune on marketing teams and sales-led growth. Combining funnels and flywheels is the best approach (especially if you’re targeting multiple segments with your marketing-led growth).

Data Visualization 105

Data Visualization Analytic Tools Customer Experience Reporting Tools 105

Intercom, Inc.

MAY 31, 2018

When he’s not building software, Steli’s sharing content with the wider sales community through the Close.io blog , books on everything from product demos to outbound sales, and the Startup Chat podcast that he co-hosts with Hiten Shah. Above all, Steli believes the key to success in sales is qualifying leads well.

Reporting Tools 223

Reporting Tools User Testing Customer Experience Data Visualization 223

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. Kevin: Absolutely. You have to do it.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

The Product Coalition

FEBRUARY 12, 2018

StepShot is a powerful and yet simple to use tool that enables you to create detailed step-by-step procedure guide or manual. This tool brings creating manuals to the new level, when each step of the procedure can be edited within one program and then the whole story bulk can be exported and saved as a document. Sounds too long, right?

User Testing 68

User Testing Customer Feedback Customer Experience Reporting Tools 68

Intercom, Inc.

NOVEMBER 5, 2019

Slack’s Manager of Mid-Market Sales, Maggie Hott, and Guru’s Senior Director of Sales, Halid Ibrahimovic, on the power and pitfalls of accelerating sales with automation. Speed is our solution to hitting ambitious targets and increasing our efficiency. Dan: We do something similar, which is we start to segment the market.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

The Product Coalition

JANUARY 25, 2019

In that time, I’ve been lucky to work for some of the great technology companies in iteratively better and better roles. Finance and LinkedIn self-reported job titles. Even with a long history in enterprise product roles, finding the next role was not easy. Pressure, experience, and time all work together to build this skill.

Weak Development Team 60

Weak Development Team Product Management Product Manager User Testing 60