Intercom, Inc.

JULY 1, 2020

With the right approach and proactive support tools – think Outbound Messages , Product Tours , and Mobile Carousels – you can provide every customer with the fast, personal help they need at the exact moment they need it. However, only 26% are sure they have the knowledge and tools to do so. What is proactive customer support?

User Friction 239

User Friction Outbound Customer Experience Onboarding KPIs 239

The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth. Yet, the biggest Product-Led Growth success stories, such as Slack and Zoom, build a robust online presence and significant sales and marketing teams to keep their momentum going.

Customer Experience 126

Customer Experience Customer Feedback User Testing User Friction 126

Userpilot

MARCH 23, 2023

TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform. In other settings, sales and marketing teams might add other departments to the loop like customer success.

Analytic Tools 98

Analytic Tools Data Visualization Customer Experience Reporting Tools 98

Alchemer Mobile

MAY 27, 2020

We’re also adopting new shopping strategies such as using delivery services and curbside pickup. Download the 2020 Mobile Customer Engagement Benchmark Report for Retail Apps. Data included in the report: The profile of an average app in the Retail/Shopping category. Average inbound and outbound message volume.

Feedback Software 147

Feedback Software User Testing Customer Feedback Customer Experience 147

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

FEBRUARY 4, 2022

SaaS sales can be broken down into three models: self-service, transactional, and enterprise. A self-service SaaS sales process is best for companies with a simple and/or affordable product. Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

OCTOBER 13, 2022

“Intercom customers report 31% higher engagement, 22% higher activation, and 21% higher retention after implementing Intercom for customer engagement”. Second, a powerful next-generation, messenger-first ticket solution, one of our biggest customer requests, and designed in partnership with those customers. Will the economy recover?

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Mironov Consulting

SEPTEMBER 22, 2020

Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) The go-to-market organizations really want something to market and sell.

Technical Advisors 142

Technical Advisors User Testing Weak Development Team Customer Experience 142

Andrew Chen

JUNE 26, 2017

One of the best essays written last year was Elad Gil’s End of Cycle? – referencing our most recent 2007-2017 run on mobile and web software, and the implications for investing, startups, and entrepreneurs. We’ll look at a couple trends in this essay, including the following: Mobile platform consolidation.

Analytic Tools 111

Analytic Tools Reporting Tools Data Visualization Outbound 111

Folding Burritos

JANUARY 25, 2018

This happens naturally, because our role is at the center of the process that figures out what to build, builds it, and then gets it to market. Or perhaps we’re reaching out to other teams to ask questions like: “Which bugs have been reported this week?”. Think about it as either inbound or outbound comms.

Data Visualization 347

Data Visualization Product Research Feedback Software Reporting Tools 347

Gainsight

MARCH 7, 2022

Our founder, Nick Mehta, who believes that Customer Success and Product teams should be “BFFs,” hopped onto LinkedIn recently to take the temperature of the market and see where leaders think their companies are on a maturity curve: . It’s only by working together that your business can grow and thrive.

Customer Feedback 103

Customer Feedback User Testing Customer Experience Onboarding KPIs 103

Business of Software Conference

APRIL 17, 2020

It takes something special to turn some of the terrible marketing copy being shoved into outbound email into something that is both beautiful and somehow energizing. The words lose their effect and often seem to stand in stark and hollow contrast to the marketing message or sales pitch that follow. Feeling Fiesta today?

Reporting Tools 64

Reporting Tools Outbound Inbound Messaging 64

Userpilot

APRIL 7, 2024

When it comes to boosting your product growth, user tracking tools can make your life a lot easier. But how do you know you’re picking the right tools? In this article, we share key insights on user tracking tools based on their use cases, which will hopefully help you make up your mind. What is user tracking?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Intercom, Inc.

MARCH 14, 2018

Work on how you’ll pitch and describe the solution in a way that makes the most sense for your users. An example of this was enabling customers to capture an email and replace the standard conversational reply on outbound messages. Your solution should be the only incentive needed. Decide how you’re going to pitch.

User Testing 223

User Testing Customer Feedback Data Visualization Feedback Software 223

Intercom, Inc.

JULY 29, 2021

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part five I covered Model Market Fit - your model influences the target market and vice versa. Marketo Their market is the enterprise. I went through the ARPU ?

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

BrainMates

SEPTEMBER 4, 2023

Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers. It’s also essential to understand how product-led growth differs from growth driven by marketing or sales functions. But what is it exactly, and how do we make it happen?

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Revulytics

FEBRUARY 12, 2019

These roles are called inbound product managers and outbound product managers, or technical product managers and strategic product managers. What’s more, those product managers reported spending: Almost 75% of their time on tactical activities. A data-driven approach to product management and marketing can be yours.

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

Mironov Consulting

DECEMBER 31, 2017

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. ”) They look at roadmaps from an account-level point of view more than a market-wide perspective. Just sign here.”)

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Mironov Consulting

NOVEMBER 10, 2016

As noted in my last post , Sales and Marketing often wonder whether Engineering is sufficiently motivated and engaged. But the symptoms aren’t so obvious to the outbound (and extroverted) part of the company. We closed a big deal with BigCorp, partly because you-all built a connector to their ABC system.”

Weak Development Team 96

Weak Development Team Development Technical Review Outbound 96

Usersnap

JANUARY 20, 2023

When choosing an appropriate customer support tool, you want to make sure that it ticks all the boxes your team requires. Each method requires different tools to achieve the desired outcome. To be successful, you need to equip your support staff with the right customer support tools to deliver superior customer service.

Feedback Software 52

Feedback Software Analytic Tools Research Software Reporting Tools 52

Intercom, Inc.

NOVEMBER 28, 2018

But figuring out which sales tools you should buy and invest in – let alone what each tool even does – can be a daunting task. This is especially true when you consider the seemingly endless list of sales tools to choose from. Before we begin: how to choose your sales tools. Better tools, not more tools.

Data Visualization 192

Data Visualization Analytic Tools Research Software Feedback Software 192

Intercom, Inc.

JUNE 22, 2022

That’s why we’ve released Intercom SMS, a true two-way SMS solution that facilitates real conversations between businesses and their customers – building relationships and bringing engagement to the next level. Single platform offers a seamless customer experience. Targeted and personalized outbound messaging.

Reporting Tools 211

Reporting Tools Analytic Tools Research Software Feedback Software 211

Bain Public

JANUARY 11, 2022

High-Level Strategic Baseline A high-level strategic baseline is a frequently revised document discovered collectively with leadership that covers the key foundational elements to steer growth, innovation and help stay abreast of changes in the market, industry, customers and competitors. The Enablement Team Next, we have the enablement team.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Brian Balfour

JULY 12, 2017

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Paid Marketing.

User Testing 90

User Testing Strategy Product Research Outbound 90

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Additionally, the available code attracts people who are looking for open source code for their products and services.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Userpilot

APRIL 30, 2020

In this article, we’re going to explore: What product-service management and customer success typically looks like for SaaS . What Does Product Service Management Look Like for SaaS Teams? On the whole, you’ll be aiming to create new products and/or improve your existing tools based on the evolving needs of your audience.

Reporting Tools 99

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 99

Userpilot

AUGUST 31, 2023

Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. Teams from Marketing, Demand Generation, Growth, Sales, Media Buying, and Customer Success are in charge of customer acquisition.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Intercom, Inc.

MAY 31, 2018

When he’s not building software, Steli’s sharing content with the wider sales community through the Close.io blog , books on everything from product demos to outbound sales, and the Startup Chat podcast that he co-hosts with Hiten Shah. Above all, Steli believes the key to success in sales is qualifying leads well.

Reporting Tools 223

Reporting Tools User Testing Customer Experience Data Visualization 223

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Intercom, Inc.

NOVEMBER 27, 2019

As the team at the Saas Commerce Platform Paddle has learned, real growth is about entering new markets – and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated features tacked onto old ones.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Reporting Tools 76

Userpilot

SEPTEMBER 19, 2023

Product-led growth (PLG) flywheels are a framework for improving the product-led user experience by enhancing product usage instead of spending a fortune on marketing teams and sales-led growth. Combining funnels and flywheels is the best approach (especially if you’re targeting multiple segments with your marketing-led growth).

Data Visualization 105

Data Visualization Analytic Tools Customer Experience Reporting Tools 105

Intercom, Inc.

NOVEMBER 10, 2020

Customers expect a seamless and personalized experience at every point of their journey, but managing all of these interactions across different channels, teams, and tools can often be difficult and inefficient. No more bouncing between whiteboards, Post-It notes, Intercom and other tools to map out your messaging campaigns.

Data Visualization 104

Data Visualization Customer Experience User Testing Research Software 104

Intercom, Inc.

JULY 26, 2018

We’re focused on helping businesses increase the quality of their conversations and thus the quantity of conversions across marketing, sales and support teams. Spot conversation trends faster and make informed decisions with improved tag reporting. To export your metadata into a CSV just go to the “Reports” page.

Onboarding KPIs 112

Onboarding KPIs Embedded Analytics Feedback Software Data Visualization 112

Userpilot

JANUARY 19, 2022

Integrations are links between Userpilot and other tools in your stack. This link allows you to convert and send Userpilot flows and their associated data to a format compatible with other products and services. Get a demo and see how Userpilot could be a great addition to your product adoption tool stack. Productivity.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Technical Review 98

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Teams that benefit: Sales, marketing. Teams that benefit: Sales, marketing, customer success.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129