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17 SaaS Customer Success Best Practices to Improve Customer Retention

Userpilot

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

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19 Curated SaaS Product Marketing Examples For Every Stage Of The User Journey

Userpilot

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

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4 Effective Ways To Boost Your User Retention Rate In SaaS

Userpilot

In this article, we’ll look at the key retention metrics and what tactics you can use to improve retention. User retention is a metric that tells you how many users keep returning to your product over a given period. Onboarding gamification rewards customers for completing certain actions. So, let’s dive in!

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15 Good UX Examples For SaaS Every UX Designer Should Follow

Userpilot

Investing in good UX design will remove unnecessary friction from your product and reduce churn. Mixpanel lets first-time users explore the product using demo content. Todoist uses its own to-do checklist for user onboarding. Spotify’s simple and consistent messaging flattens the learning curve.

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Make it Grow or Kill it: How to Handle Declining Usage in Products

Mind the Product

The median product is dying a slow death. If that seems like an overstatement, then the fact of the matter is that if usage rates are declining, a product is probably – not necessarily, but probably – in trouble. You can either try and make changes to your product, or give up on it. Is Usage Actually Down?

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10 Effective Strategies To Improve NPS and Boost Customer Loyalty in SaaS

Userpilot

The Net Promoter Score (NPS) is one of the most critical SaaS metrics as it measures user sentiment over time. The Net Promoter Score (NPS) is a measure of customer loyalty that assesses the likelihood of a customer recommending your product or service to others. They are disengaged from your product. Here’s why.

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Gina Gotthilf on growing Duolingo to 200 million users

Intercom, Inc.

As VP of Marketing and Growth at Duolingo through 2017, improving retention was the top priority of Gina Gotthilf. Gina stepped away from Duolingo at the beginning of 2018 to help non-profits better understand the growth and marketing principles that thrive in today’s tech world. Bridging the gap between marketing and growth.