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Marketing Growth Strategy: Definition, Process, Examples, and More

Userpilot

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market development targets new markets with existing products, while product development – existing markets with new products.

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12 KPIs to Measure and Improve Your Fintech App Onboarding

The Product Coalition

Chances are the ones you frequently use have a simple, intuitive app onboarding process. If you’re a financial services product manager, you’ll know that crafting an effective fintech app onboarding process is no small feat. Effective onboarding is also necessary to set your users up to use your app successfully.

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5 Feature Adoption Metrics That Every PM Should Track & 5 Strategies To Improve Them

Userpilot

Are you having trouble deciding on what feature adoption metrics you should choose to measure the success of the new feature? In this article, we’ll cover the key metrics you need to develop an informed feature adoption strategy and discuss how you can improve them. What is feature adoption in SaaS?

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Customer Service KPIs: What Metrics To Track & How To Improve Them With Actionable Strategies

Userpilot

Having trouble deciding which customer service KPI to use? There are some vanity metrics among the KPIs for customer service. So let’s look at the most important KPIs that will help you create strategies to provide superior customer service and boost retention. What are customer service KPIs?

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What is User Engagement Analysis? Top 9 Metrics to Track

Userpilot

What metrics you should track? TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested. The latter is only limited to user behavior within the product. User engagement focuses on how users interact with the product.

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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

Userpilot

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Keep reading to discover his invaluable insights about aligning PMs and PMMs for product success.

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15 Effective Strategies to Reduce Customer Attrition Rate and Drive Business Growth

Userpilot

Various factors could cause customer churn, including bad product-customer fit , poor user onboarding experience , poor customer service , and weak customer relationships. Some effective strategies for reducing customer churn include: Personalize the onboarding for new customers to shorten the time to value.