This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
It bridges the gap between observation and action, transforming scattered (and messy) information into clear, prioritised insights that can drive product strategy. Lets explore using atomic notes gathered into the wall-to-wall exercise of affinity diagrams with exploratory research scenario as the focus.
Many product teams dont truly understand their app user journey. No surprise, then, that most apps lose 77% of their daily active users within just three days of installation. Wasted ad budgets, failed feature launches, and a flood of support tickets. Tie design, engineering, and marketing research to real user behavior.
Guest Post by: Vivek Karna (Mentee, Session 11, The Product Mentor) [Paired with Mentor, John Masterson]. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . Introduction. Understanding the Role Definition.
A flexible framework for one of today’s most important business documents “A great product manager has the brain of an engineer, the heart of a designer, and the speech of a diplomat.”?—?Deep Just like the role of a product manager can vary significantly from company to company, so can? So what goes into a product spec?
What is a customer experience management strategy? We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. Implement tactics to enhance customer experiences at various touchpoints. Why is it important?
Giving users a great first impression is critically important, so defining an effective SaaS onboarding funnel has got to be a priority for any product manager. In this article, we’re going to dig deep into the world of customeronboarding. Start with mapping the customer journey.
A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships.
Data analysis is integral to a product manager’s job – it’s what helps them build impactful products. This article dives deep into data analysis for product managers. This approach is vital in modern product management , and every product manager needs to embrace it. What is data-driven product management?
Most SaaS companies know that new useronboarding is important, but hardly any of them really nail it. Perhaps that’s because onboarding is a complex process, involving the education of each new user so that they’re satisfied on an individual level with the value they receive from your business.
If you’re a UX designer or product manager wondering how to deliver a better product in terms of usability and user experience, this is the article for you. Start improving user experience and usability with user research. Finally, continuously refine and test the impact of changes to enhance user experience.
In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the perfect world, there is time to talk with a wide range of users , including existing users, potential users, and also users who have churned.
An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). What is customer activation?
In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!
This guide will introduce you to the best resources available for customeronboarding managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. Looking to enhance your customeronboarding process and drive product adoption? Let’s get started!
Embarking on a career as a customeronboarding manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful customeronboarding manager. Looking into tools for customeronboarding managers?
What’s product planning? How do you apply your product management skills and knowledge to build a robust product plan? Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Why is it important?
There’s just one secret: keep the customer happy and satisfied at every point in their journey. That sounds basic, but it can get complicated as your customer base grows. Read on as we explore ways to keep users happy and retain them. Read on as we explore ways to keep users happy and retain them.
When do you need it and how does it help product managers build better products? Impact mapping is a collaborative strategic planning technique used by product managers, product owners , and senior technical leadership, who work mostly in Agile software delivery. What’s impact mapping? Ready to dive in?
Let’s face it: qualitative data analysis is vital to understanding why users act in a particular way and how they feel about your product in a way that quantitative product analytics can’t. This article will teach you how to analyze qualitative data to inform product development and improve the product experience.
Each week I tackle reader questions about building product, driving growth, and accelerating your career. Consider these recent news items that caught my attention: When Italy banned ChatGPT, the productivity of coders in the country fell by 50% before recovering. .” 👋 Hey, Lenny here! But you’re wrong.
How do you identify and optimize customer journey touchpoints? Before we get down to it, we also cover different stages of the customer journey and examples of touchpoints at different stages. To inspire your product team. Customer journey touchpoints are key moments where customers engage with the company or its products.
In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!
Part 3 brings together the Product specific Vision, Roadmap and Goals. Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. What have you achieved over the last year?
How to Structure your Product Org to Optimise for Growth If your company’s success depends on growing effectively, you need to get these things right When a company grows quickly, it undergoes stress. Define your org structure There are many ways to organize product development. Embed a designer and product manager on each team.
It seems like a straightforward exercise. Many facilitators are caught off guard by the complexities of managing diverse opinions, maintaining user focus, and aligning behind a clear action plan. The key to a successful workshop is thorough preparation, which sets the stage for productive collaboration and meaningful outcomes.
Opportunity solution trees help product teams chart the best path to their desired outcome. Opportunity solution trees help product teams chart the best path to their desired outcome. – Tweet This In this article, we’ll cover what an opportunity solution tree is, the benefits of using one, how to create one, and so much more.
In this guide, we’re going to break down what a user flow is, explain how to analyze the process, set out how to identify and capitalize on opportunities, and share the tools that’ll help you drive product growth. To conduct user flow analysis in your own product, there’s a handy framework to work from.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content