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Customer-led Growth: Why Delivering a Delightful End-to-End Experience Matters

The Product Coalition

PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. It would be best to have built-in feedback loops to ensure you move as many right players forward as possible.

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Quality and consistency: Best practices for building a strong, scalable support experience

Intercom, Inc.

The team is also leveraging these messages to implement a feedback loop, regularly sending out NPS surveys to capture customer sentiment and ensure that customer feedback is frequently collected and communicated back into the company. Fostering a culture of being quick to respond. Balancing technology with a personal touch.