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30 Steps to Mobile App Launch

Alchemer Mobile

Whether you are focused purely on marketing or a dev/marketer jack-of-all-trades, we’ve put together a checklist of the 30 steps you can start taking today to master the mobile app launch and set your app for success for years to come. Now it’s time to put your app and positioning to the test. Register your domain (e.g.,

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As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

DISQO

The data only becomes really valuable in the hands of a healthcare professional, when it can be combined with your historical health records and other data points collected over time, your doctor’s specialized training, and the tools and ability to do additional testing. The intent is good: An affection for experimentation and efficiency.

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As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

DISQO

The data only becomes really valuable in the hands of a healthcare professional, when it can be combined with your historical health records and other data points collected over time, your doctor’s specialized training, and the tools and ability to do additional testing. The intent is good: An affection for experimentation and efficiency.

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5 Costly Branding Mistakes

UX Planet

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

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Innovating in Mature Markets – 6 Product Lessons from Padman

Mind the Product

Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness.