Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches 89

Product launches Product Research User Testing Research Software 89

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 82

Product Research User Testing Research Software Feedback Software 82

Userpilot

OCTOBER 25, 2022

To define the product vision , product managers need to take their market research results along with the company objectives and use them to outline what they want the product to be like in the future. Initiatives are projects that lead to the realization of goals. What is product strategy?

Product Research 87

Product Research User Testing Customer Feedback Research Software 87

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? How about this — how often do you see a problem around you, and then you decide to come up with an idea or solution? A go-to-market (GTM) strategy is a step-by-step plan created to successfully launch a product to market.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Mind the Product

JANUARY 20, 2017

Jason Fleitz is Director of Web Operations at LivePerson, where they develop products such as LiveEngage- a platform that gives companies the ability to engage with their customers anytime on web sites, mobile and social networks. This approach ultimately supports the team in achieving goals and milestones.

User Testing 70

User Testing Product Research Development Feedback Software 70

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. The average product failure rate in SaaS.

Feedback Software 94

Feedback Software Research Software User Testing Analytic Tools 94

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 83

Feedback Software User Testing Product Research Strategy 83