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Managing Manufactured Products: Growth and Decline

Mind the Product

AUGUST 20, 2018

Post-launch, the product manager will be responsible for managing the product lifecycle through its growth, maturity and decline phases. Sales and Operations Planning (S&OP). Increased sales training, promotion, and product improvements are some of the actions to be considered.

Customer Experience 73
Customer Experience User Testing Management Management 73
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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

FEBRUARY 25, 2020

Many product management teams struggle with this one because number one, they have a lot of products, and number two, it’s more difficult when your thought process starts with the product. If you have 20 products, that equates to 20 product visions and 20 product strategies. On to product strategy.

Marketing 130
Marketing Product Management Product Manager Reporting Tools 130
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