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Managing Manufactured Products: Growth and Decline

Mind the Product

Post-launch, the product manager will be responsible for managing the product lifecycle through its growth, maturity and decline phases. Sales and Operations Planning (S&OP). Increased sales training, promotion, and product improvements are some of the actions to be considered.

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Marketing 130