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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

There are seven core principles of portfolio product management. Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. That way, they’re always leading from a position of strength. On to product strategy. Aspirational Market Positioning.

Marketing 130
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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

If you’re short on time, here are a few quick takeaways: You can’t balance short-term and long-term investments without considering the existing product strategy. If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing. Making the right bets. Paul: Yeah.

Strategy 228