The Product Coalition

AUGUST 19, 2021

We all know these a-ha moments when the vision strikes us (my vision creator is the shower, what’s yours?), Now, how the heck am I going to spill it out and share it? and a crucial one for us product people. It is usually a description of how, what, why, who. Pre-COVID, I used to have a big white board in my office?—?as

Vision 158

Vision Feedback Software Technical Review Customer Experience 158

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. It helps the customer understand your product and how it can satisfy their needs. This enables the marketing team to set clear expectations from the very beginning of the marketing campaign.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

JANUARY 30, 2023

The decision to keep using it or abandon it. Here are real-life product adoption examples from successful companies for each stage: Using social media ads to expand brand awareness, like Slack. Removing friction from the signup process with SSO, like Miro. Providing self-service support with an in-app knowledge base , like Miro.

User Testing 98

User Testing Feedback Software Research Software Onboarding KPIs 98

Userpilot

OCTOBER 10, 2022

How about some product marketing examples? How did their product marketing strategy put their audience first? How did they successfully communicate value? Some useful product marketing examples include: Postfity’s use of welcome screens to collect customer data and personalize their experience.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

SEPTEMBER 29, 2023

What benefits does it bring to product teams? How do you conduct it to optimize the customer journey, and which analytics tools can you use? TL;DR Funnel analysis helps teams understand how many users complete a sequence of events leading to a conversion and how long it takes. Book the demo to see how!

Data Visualization 105

Data Visualization Analytic Tools Customer Feedback Feedback Software 105

Userpilot

APRIL 28, 2022

How can it help product managers in the product development process? The Opportunity Solution Trees (OST) help product teams arrive at solutions that solve customer pain points during the product discovery phase; they can also be used in project management as a problem-solving tool. What is the opportunity solution tree?

Research Software 98

Research Software Feedback Software Analytic Tools Product Research 98

Userpilot

APRIL 27, 2022

Many people tend to use the terms customer service vs customer experience interchangeably. If you want to find out the key differences between customer service vs customer experience and how to improve both for a higher customer retention rate , keep reading! Add different types of content to your Resource Center using Userpilot.

Customer Experience 98

Customer Experience Feedback Software Analytic Tools Data Visualization 98

Userpilot

SEPTEMBER 12, 2022

It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. Group customer touchpoints by using the Pirate metrics framework. Activation stage : Reaching the activation point, discovering a new feature, and asking for help or using a resource center. freemium, trial, etc.)

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

SEPTEMBER 10, 2022

We'll also discuss how to conduct UX surveys correctly to get the most out of your user feedback. UX surveys help you rack up your customers' feedback about their experience with your app using an in-app feedback survey. Customer satisfaction UX surveys measure how happy your users are with your app and its UX.

Customer Feedback 98

Customer Feedback Product Research Feedback Software User Testing 98

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. There are four steps to creating a user persona for your business: Conduct extensive user research to learn who your ideal user is and why they use your product. Instead, they’re created using data from real people.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Userpilot

SEPTEMBER 20, 2023

In this article, we’re going to unpack the day-to-day activities of a product and project manager, describe the key areas of overlap and differences between these distinct roles, and, most importantly, cover how they can work together effectively. using a Gantt chart, etc.), Lead the product management team.

Reporting Tools 105

Reporting Tools Customer Experience User Testing Research Software 105

Userpilot

JULY 31, 2023

Day-to-day tasks include conducting market research , defining buyer personas , creating a clear value proposition, collaborating with the product team on big launches , gathering feedback , and focusing on account expansion & customer success. They work at the intersection of development, marketing, and sales.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

JUNE 3, 2022

We’ll explore what it is, why it matters, and how to craft a customer onboarding process that engages and delights your users every step of the way. It’s important to map and improve your conversion rate because it’s the primary metric that tells you how successful your onboarding process is. Signing up for a trial.

Analytic Tools 98

Analytic Tools Onboarding KPIs Research Software Feedback Software 98

The Product Coalition

JULY 28, 2023

This article covers how we make them and what they are. The key thing to remember is that a data product is “ …facilitating an end goal using data ” (DJ Patil). This means that we make them available for any channel / application around the company to use. In the first part of this series I covered the why behind data products.

Data Visualization 103

Data Visualization Analytic Tools Product Research Artificial Inteligence 103

Userpilot

AUGUST 30, 2023

This makes it more important than ever to create products people actually want to use. But how do you do that? How do you ensure your team doesn’t lose momentum along the way? It’s 2023, and customers have options. What strategies can you implement to drive acquisition and retention faster?

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Userpilot

AUGUST 6, 2023

That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. TL;DR Creating an omnichannel experience comes down to ensuring consistency and integration across all channels that customers use to engage with your business.

Customer Experience 95

Customer Experience User Testing Customer Feedback Feedback Software 95

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. But what is it exactly, and how do we make it happen? So how do you know if it’s right for you? Who has influence / decision-making power?

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Lenny Rachitsky

FEBRUARY 13, 2024

Q: How do I figure out how to price my product? It can drive enormous sustained growth (quickly) and often takes very little product work, yet is rarely prioritized or even discussed within product teams. She also provides two mega qualitative and quantitative templates for you to use in your own pricing research.

Data Visualization 105

Data Visualization Product Research User Testing Research Software 105

Userpilot

FEBRUARY 8, 2022

A product journey map is a key part of the product development and design process as it serves as a peek into how your users see and experience your product or service. In this article, we’ll cover what a product journey map is, why you need it, and how to build one. Let’s get started! What is a product journey map?

Data Visualization 98

Data Visualization Onboarding KPIs Customer Experience Analytic Tools 98

Userpilot

AUGUST 30, 2022

This article shows you how to drive SaaS growth with upsells. How to find and maximize upsell and cross-sell opportunities. Upselling in SaaS is measured using the expansion MRR metric (the extra monthly revenue from existing accounts). How do you measure upselling in SaaS companies? Yes, they do!

Customer Experience 98

Customer Experience User Testing Product Research Onboarding KPIs 98

Userpilot

SEPTEMBER 12, 2022

And how is it different from satisfaction? Every team is responsible for exceeding expectations. So customer delight must be ingrained in the company’s culture and encourage all teams to collaborate on this effort. CSAT , to keep track of your baseline satisfaction levels and learn how to improve. Drive positive WOM.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

NOVEMBER 17, 2022

Use anticipatory design to make your users feel special. Next, use contextual in-app tips and guidance to remove friction from the product and smoothen the path to adoption. Use them to help users establish a personal relationship with the product and the company. To build a delightful product, make your UI intuitive.

User Testing 98

User Testing Customer Experience Feedback Software Customer Feedback 98

Userpilot

OCTOBER 6, 2022

How can product managers use them to develop their products? A FAB statement is a kind of sales message that promotes the features, advantages, and benefits of a product to the customers. An advantage is how the feature helps your customer. Benefits are the outcomes of using features. Are you ready to jump it?

Analytic Tools 96

Analytic Tools Feedback Software Data Visualization Customer Feedback 96

Userpilot

SEPTEMBER 1, 2021

In this article, I've included both the SaaS marketing best practices and 19 best SaaS marketing examples to illustrate how others do it. Use welcome screens to drive users to the Aha! Use welcome screens to drive users to the Aha! Use data collected from microsurveys to personalize the onboarding experiences.

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

AUGUST 29, 2023

In this article, we’re going to unpack what is product management , how it differs from traditional project management, the role it plays in building products that delight your users, and the skills a good product manager must demonstrate to succeed. Product teams are staffed with various skilled professionals.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Modus Create

AUGUST 18, 2021

So, how are they able to do that? And how can you replicate their approach of making each brand interaction customer-centric? Customer journey maps visualize how your customers interact with your brand across different channels. Customer Journey Map Template on Miro. A customer journey map is a great place to start. .

Customer Experience 98

Customer Experience User Testing User Friction Customer Feedback 98

UX Studio: Product Management

JUNE 22, 2021

Everyone hates old school, micromanaging bosses, who tell people what to do and how. They don’t have to make every decision and double-check everything done by their teams. In empowered teams, people are able to figure out what needs to be done and then do it in great quality and in a reasonable timeframe.

Data Visualization 130

Data Visualization User Testing Analytic Tools Weak Development Team 130

Userpilot

SEPTEMBER 12, 2022

A product manager's role is to coordinate the work of various teams across the organization with the shared goal of developing products. The Product Owner is a Scrum role and they act as the representative of the customer on the team, while the responsibilities of the product manager are much wider. What is product management?

Product Research 97

Product Research User Testing Onboarding KPIs Feedback Software 97

Modus Create

SEPTEMBER 20, 2021

Everyone buys one at some point but doesn’t always use it. Recent years have witnessed a backlash in the UX community against traditional user personas, causing teams to question their efficacy. . In fact, when used well, they can supercharge your product development, marketing, and sales. A sample user persona.

Customer Feedback 97

Customer Feedback Customer Experience User Testing Data Visualization 97

Userpilot

MAY 5, 2022

Product managers lead interdisciplinary product teams to deliver products that bring value to customers. The product management role focuses on managing interdisciplinary teams in order to design, develop and launch products that meet customer demands. What is product management? Except that in SaaS, the product is never ready.

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? You might be wondering, how to compete. In this article, I'll show you how to successfully market software products using examples from industry influencers and tried-and-tested marketing tactics. Let's get started.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Are you ready to dig in?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

The Product Coalition

JANUARY 21, 2021

Things were already tough merging teams from multiple companies to launch a unified platform in Latam when countries started closing their borders. Sales were non-existent, and everyone in the company was working around the clock to bring our clients back home from their holidays with countries policies changing every minute.

Feedback Software 114

Feedback Software Technical Review Weak Development Team Travel 114

Userpilot

AUGUST 23, 2022

In today’s B2B technology world, the terms “customer success” and “customer support” are often used interchangeably. In this article, we’ll go over the differences between these two functions and how they work together to improve customer satisfaction and drive business growth.

Customer Experience 97

Customer Experience Feedback Software Customer Feedback User Testing 97

Userpilot

JANUARY 14, 2023

How can they measure that their product is on a path to success? Product-Market Fit is a measure of how well your product satisfies your user needs. It’s best to build your MVP (or MLP / MDP ) with minimum viable features and use user data to iterate on it. Want to see how Userpilot helps PMs build successful products?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

NOVEMBER 3, 2022

Most knowledge bases contain information in different formats: knowledge base documents, how-to guides, explainer videos, glossaries, etc. Results in higher team productivity. Set goals for your knowledge base and determine the best content formats and knowledge base software to use. Company and team structure.

Analytic Tools 98

Analytic Tools Feedback Software Customer Communications Data Visualization 98

The Product Coalition

JUNE 14, 2020

It’ll describe some points divided as follows: Setting the product vision Getting people onboard (stakeholder management) to make it happen How to talk with other areas to get to this vision Why is setting a Product Vision important? After that, I spent a few weeks writing down how this future could be.

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Vision User Testing Onboarding KPIs Product Research 83