Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success.

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Marketing Product Marketing Reporting Tools Product Research 78

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

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PMLesson's Ace the PM Interview

APRIL 6, 2020

Wondering how to become a PMM? Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. Should I get an MBA?

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Product Marketing Technical Review User Testing Marketing 78

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Product Development.

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Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? How did they successfully communicate value?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

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Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

JULY 24, 2023

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Launch your product. Sample user persona.

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Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. How to build a team to implement your go-to-market plan: Set clear milestones for your team.

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Research Software Data Visualization User Testing Marketing 96

The Product HQ

MAY 10, 2024

That said, while startup product managers are in demand, many prospective professionals still have difficulty figuring out how to embark on this career path. In this guide, we will break down a few steps you can take to increase your chances of being a startup product manager. Sharpen your data collection and analytical skills.

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Userpilot

JUNE 12, 2024

Conduct thorough market research : Analyze your target audience, competitors, and industry trends. Gather insights to validate product-market fit, identify unique selling points, and refine your go-to-market strategy. Prioritize user feedback and testing : Involve users throughout the product development process.

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Product launches Analytic Tools Data Visualization Feedback Software 52

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

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Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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Userpilot

SEPTEMBER 11, 2023

A soft launch releases the product to a limited audience, a minimal launch releases only a limited feature set, and a full launch releases the full product to everyone. It involves market research, goal setting, and the development of your go-to-market strategy. Here’s how to prepare for what’s to come.

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Product launches Product Research Data Visualization Research Software 105

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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Product Marketing Marketing Research Software User Testing 52

Userpilot

MAY 8, 2023

Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market.

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PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

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User Testing Product Marketing Product Research Marketing 52

Userpilot

MARCH 26, 2024

While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A solid product launch plan outlines everything you’ll do to bring a new product to the market. Both feature and product launches involve research, marketing, and execution.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A solid product launch plan outlines everything you’ll do to bring a new product to the market. Both feature and product launches involve research, marketing, and execution.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A solid product launch plan outlines everything you’ll do to bring a new product to the market. Both feature and product launches involve research, marketing, and execution.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A solid product launch plan outlines everything you’ll do to bring a new product to the market. Both feature and product launches involve research, marketing, and execution.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A solid product launch plan outlines everything you’ll do to bring a new product to the market. Both feature and product launches involve research, marketing, and execution.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Interactive walkthrough.

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Userpilot

FEBRUARY 21, 2022

A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The aim of the pre-launch phase is to get your product and your business ready. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. jobs to be done.

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Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

NOVEMBER 10, 2022

How to resolve the most common customers’ pain points. TLDR; A customer pain point refers to an issue that a customer experiences when interacting with a product or service. You can also add resource centers with different types of content to make the process of engagement and product adoption easier, faster, and frictionless.

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Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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Userpilot

NOVEMBER 21, 2023

More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. Brainstorm ideas on how to solve customer problems in an innovative way and validate them.

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Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. Segmentation is a strategy used in marketing, product development, and customer support. How to segment customers in Userpilot. A segmentation survey is a form used to categorize customers or a market into groups based on shared characteristics.

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Userpilot

MAY 30, 2023

To support your marketing campaigns, here are a couple of survey ideas: Trigger a welcome survey to ask new customers about the size of their team, their job titles, and their goals. Allowing you to personalize your marketing messages better. Market research survey example. Public roadmap survey example.

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Customer Feedback User Testing Feedback Software Product Research 96

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

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People-First Product Leadership

SEPTEMBER 17, 2023

Around the same time a product management mentee I advise through the First Round Fast Track program asked how to best “onboard” their new manager. While there are numerous articles on how to tackle your own 30, 60, 90 days at a new organization, this post will help you onboard a new team member or your own boss. .>

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Research Software Data Visualization Analytic Tools Feedback Software 52

Userpilot

APRIL 24, 2024

For Lisa, the solution became evident: leveraging our own product, i.e., Userpilot , as the channel. Using our product to recruit interview participants was a logical choice. Unlike other channels with spam messages or advertisements, our app offered a focused environment where participants’ attention wasn’t divided.

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Userpilot

JUNE 20, 2023

First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. Goal setting framework.

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User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

NOVEMBER 21, 2022

The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products. Book the demo!

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Product launches Product Research User Testing Research Software 98

Userpilot

JANUARY 14, 2023

Product-Market Fit is a measure of how well your product satisfies your user needs. Building the perfect product before launching is not possible. Use in-app surveys to collect feedback on product performance and ideas on how to improve it. How can you know what problems to solve?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Product Manager The Product Manager’s role is to: Create a product strategy. Oversee product design.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Evaluate the impact of your product and marketing strategies in increasing customer satisfaction.

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Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52