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Note: When a team builds on existing infrastructure or upgrades an existing product, the industry calls this a brownfield project. What Does a Greenfield Project Mean in SoftwareDevelopment? For software companies, a greenfield project refers to kicking off a new app from scratch. Related Terms.
It encompasses the overarching principles and practices that guide the creation of new products and the improvement of existing ones. StrategyStrategy plays a crucial role in aligning productdevelopment efforts with organizational goals.
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