Gainsight
FEBRUARY 2, 2024
Customer training used to involve writing a 300-page user manual and delivering a week-long, on-site seminar for all new users. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.
Business of Software Conference
NOVEMBER 1, 2023
’ Goodman argues that the answer lies in focusing on two major factors – customer feedback and positive metrics. Like many software companies, Constant Contact started with classic, online inbound marketing strategies. ’ and ‘What am I going to need to do to get to that next level, and how do I grow?’
freshtrax
SEPTEMBER 24, 2019
Conducting regular educational seminars, demos and pitches is also extremely important, helping to remove barriers to adoption. A: New leads relied on the usual forms of networking, inbound marketing activities, and events. A: Many startups initially hire a sales director who is a potential candidate for the general manager position.
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