Gainsight

FEBRUARY 2, 2024

Customer training used to involve writing a 300-page user manual and delivering a week-long, on-site seminar for all new users. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.

Education 52

Education User Testing Customer Experience Research Software 52

Business of Software Conference

NOVEMBER 1, 2023

’ Goodman argues that the answer lies in focusing on two major factors – customer feedback and positive metrics. Like many software companies, Constant Contact started with classic, online inbound marketing strategies. ’ and ‘What am I going to need to do to get to that next level, and how do I grow?’

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

freshtrax

SEPTEMBER 24, 2019

However, our customer base has expanded from mobile-first companies to more traditional, national brands as mobile becomes essential to every company’s marketing strategy. Conducting regular educational seminars, demos and pitches is also extremely important, helping to remove barriers to adoption. But sales alone will not succeed.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97