Userpilot
MARCH 23, 2023
Marketing teams generally focus on building the brand, increasing product awareness, and bringing in marketing-qualified leads (MQL). After a lead converts, the rest of the customer lifecycle will determine whether they become long-term users or even brand advocates.
freshtrax
JANUARY 26, 2024
Start with a Positive First Impression: Welcome Gift As btrax team members from Tokyo and San Francisco gathered in Hawaii, a positive tone was set with a thoughtful welcome gift. This activity served as a meaningful way for team members to reflect on each other’s positive traits and express appreciation!
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freshtrax
JULY 19, 2023
This project will capitalize on the increasing popularity of anime to spread Yanmar’s brand awareness to a global audience. This 2019 KFC campaign was met with overwhelmingly positive feedback as consumers were shocked and amused in the best ways. Currently, the popularity of anime is on the rise both in the U.S. and globally.
Sachin Rekhi
JUNE 22, 2009
Several months ago I had the opportunity to sit in on a guest lecture Clara Shih gave at the Stanford Seminar on People, Computers, and Design. After attending the seminar, I decided to read the book and wanted to share some of the key trends discussed and the business opportunities that arise from them.
Userpilot
FEBRUARY 17, 2021
Topics: Positioning to scaling success, Building a PMM team for success, Cross-functional collaboration, career development, Demystifying Segmentation, Research & Testing, Hired as a Remote PMM, In-Product Engagements – Lead Customers to the Aha! Each day has its own theme and presentations. When : April 22, 2021 Where: etc.
freshtrax
JANUARY 16, 2024
Positive emotions lead to creativity and productivity! Nurture the Culture Offer a rare opportunity for team members to experience and appreciate the company’s culture, often overshadowed by daily tasks. How do we get people to become engaged and not feel like they are being “made” to do something?
Gainsight
FEBRUARY 2, 2024
Customer training used to involve writing a 300-page user manual and delivering a week-long, on-site seminar for all new users. In the past few years, Northpass has helped some of the world’s most innovative brands (Uber, Shopify, Airbnb, and The Economist) with developing their online learning centers. What Is Customer Training?
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