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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. The key is to share data between the teams anyway.

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Mirages and Broken Funnels: What’s Holding Your Businesses Back from Scaling and Reaching Profitability

Business of Software Conference

’ Goodman argues that the answer lies in focusing on two major factors – customer feedback and positive metrics. After all, partners likely have potentially thousands of customers already that fit your vertical demographic. Your customers must be invested from the first moment they use your product.

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Harnessing Anime’s Growing Popularity for Effective Marketing Strategies

freshtrax

This project will capitalize on the increasing popularity of anime to spread Yanmar’s brand awareness to a global audience. million paid subscribers by March 2023 -with an additional 120 million unpaid users on the site. Currently, the popularity of anime is on the rise both in the U.S. and globally. audiences than ever before!

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Product Conferences In 2021 You Can’t-Miss

Userpilot

Topics: Positioning to scaling success, Building a PMM team for success, Cross-functional collaboration, career development, Demystifying Segmentation, Research & Testing, Hired as a Remote PMM, In-Product Engagements – Lead Customers to the Aha! Moment- Drive Adoption, Retention and Growth, and much more.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

He shared Adjust’s experience in expanding business to Japan, insights about Japanese clients, and other key points that companies interested in entering the Japanese market should consider. Conducting regular educational seminars, demos and pitches is also extremely important, helping to remove barriers to adoption.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

The customer success landscape has changed. Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. In short, customer training leads to customer retention.

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Clara Shih, The Facebook Era, and Business Opportunities on Facebook

Sachin Rekhi

Several months ago I had the opportunity to sit in on a guest lecture Clara Shih gave at the Stanford Seminar on People, Computers, and Design. After attending the seminar, I decided to read the book and wanted to share some of the key trends discussed and the business opportunities that arise from them.

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