article thumbnail

Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. The key is to share data between the teams anyway.

article thumbnail

Harnessing Anime’s Growing Popularity for Effective Marketing Strategies

freshtrax

This project will capitalize on the increasing popularity of anime to spread Yanmar’s brand awareness to a global audience. million paid subscribers by March 2023 -with an additional 120 million unpaid users on the site. Currently, the popularity of anime is on the rise both in the U.S. and globally. audiences than ever before!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Education & Training: The Investment That Keeps on Giving

Gainsight

The customer success landscape has changed. Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. In short, customer training leads to customer retention.

article thumbnail

How Travel Data Co-op, ADARA, Expanded Business to Japan and Built Relationships With Public Sectors

freshtrax

ADARA collects data about travelers by partnering with well-known travel brands and then creates a comprehensive view of the traveler: where they come from, where they’re going, with whom, how much they spend, and more. We covered topics such as expansion, localization, company culture, and customer relations. and “What is tracking?”

Travel 53
article thumbnail

Product Conferences In 2021 You Can’t-Miss

Userpilot

Topics: Positioning to scaling success, Building a PMM team for success, Cross-functional collaboration, career development, Demystifying Segmentation, Research & Testing, Hired as a Remote PMM, In-Product Engagements – Lead Customers to the Aha! Moment- Drive Adoption, Retention and Growth, and much more.

article thumbnail

Clara Shih, The Facebook Era, and Business Opportunities on Facebook

Sachin Rekhi

Several months ago I had the opportunity to sit in on a guest lecture Clara Shih gave at the Stanford Seminar on People, Computers, and Design. After attending the seminar, I decided to read the book and wanted to share some of the key trends discussed and the business opportunities that arise from them.

Seminar 60
article thumbnail

Announcing Intercom Academy – a new place to learn and grow

Intercom, Inc.

Today we’re excited to launch a brand new learning platform called Intercom Academy : a series of on-demand courses that teach our customers how to become better at their jobs at every stage of their career. We’ve always placed a high value on educating our customers and helping them get the most value from Intercom.

Seminar 23