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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

Marketing teams generally focus on building the brand, increasing product awareness, and bringing in marketing-qualified leads (MQL). After a lead converts, the rest of the customer lifecycle will determine whether they become long-term users or even brand advocates.

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Want to Land Speaking Engagements? Here’s How

Pragmatic Marketing

They might land these gigs because they have experience speaking, have a topic of great interest to many people, or have a “name brand.” ” Typically, keynote speakers have published a book that connects and augments their brand. These speakers consider themselves “professional speakers.”

Seminar 70
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Harnessing Anime’s Growing Popularity for Effective Marketing Strategies

freshtrax

This project will capitalize on the increasing popularity of anime to spread Yanmar’s brand awareness to a global audience. brand that has harnessed the power of anime for marketing is Taco Bell , releasing an anime ad titled “Fry Force” that was even shared on the Crunchyroll official Facebook page. and globally. Another U.S.

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How Travel Data Co-op, ADARA, Expanded Business to Japan and Built Relationships With Public Sectors

freshtrax

ADARA collects data about travelers by partnering with well-known travel brands and then creates a comprehensive view of the traveler: where they come from, where they’re going, with whom, how much they spend, and more. I did an ADARA seminar last week talking about digital marketing and our measurement solutions.

Travel 53
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Clara Shih, The Facebook Era, and Business Opportunities on Facebook

Sachin Rekhi

Several months ago I had the opportunity to sit in on a guest lecture Clara Shih gave at the Stanford Seminar on People, Computers, and Design. After attending the seminar, I decided to read the book and wanted to share some of the key trends discussed and the business opportunities that arise from them.

Seminar 60
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Successful Team Building Methods from the btrax Hawaii Retreat

freshtrax

The group was divided into teams, and members completed missions such as taking group photos at specific locations or identifying the brand of ginger beer sold at a local store. With this in mind, we tried an activity, a Scavenger Hunt set in the streets of Honolulu.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Customer training used to involve writing a 300-page user manual and delivering a week-long, on-site seminar for all new users. In the past few years, Northpass has helped some of the world’s most innovative brands (Uber, Shopify, Airbnb, and The Economist) with developing their online learning centers. What Is Customer Training?