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Your Ultimate Guide to B2B Loyalty Programs [With Examples]

Userpilot

They are a great way to encourage and retain customers by offering rewards to help you create long-term relationships with new customers. Customer loyalty programs boost customer retention, repeat purchases, business relationships, and upselling /cross-selling opportunities, enhancing revenue and partnerships.

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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform.

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Harnessing Anime’s Growing Popularity for Effective Marketing Strategies

freshtrax

While anime marketing enjoys immense popularity in Japan, it presents a fresh and unexplored avenue for engaging U.S. This project will capitalize on the increasing popularity of anime to spread Yanmar’s brand awareness to a global audience. Predicted Anime Market Growth Worth $25.62 and globally. Crunchyroll, boasted over 10.7

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Product Conferences In 2021 You Can’t-Miss

Userpilot

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. More than 300 Product Managers and Product Marketers will collaborate, share insights, and network.

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How Travel Data Co-op, ADARA, Expanded Business to Japan and Built Relationships With Public Sectors

freshtrax

ADARA collects data about travelers by partnering with well-known travel brands and then creates a comprehensive view of the traveler: where they come from, where they’re going, with whom, how much they spend, and more. We covered topics such as expansion, localization, company culture, and customer relations.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

The customer success landscape has changed. Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. In short, customer training leads to customer retention.

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Clara Shih, The Facebook Era, and Business Opportunities on Facebook

Sachin Rekhi

Several months ago I had the opportunity to sit in on a guest lecture Clara Shih gave at the Stanford Seminar on People, Computers, and Design. After attending the seminar, I decided to read the book and wanted to share some of the key trends discussed and the business opportunities that arise from them.

Seminar 60