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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. The key is to share data between the teams anyway.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. More than 300 Product Managers and Product Marketers will collaborate, share insights, and network. February Product Conferences. They call it a peer-driven “unconference.”

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Mirages and Broken Funnels: What’s Holding Your Businesses Back from Scaling and Reaching Profitability

Business of Software Conference

’ Goodman argues that the answer lies in focusing on two major factors – customer feedback and positive metrics. After all, partners likely have potentially thousands of customers already that fit your vertical demographic. Your customers must be invested from the first moment they use your product.

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Team ’22 Recap — Highlights from Atlassian’s Flagship Conference

Modus Create

There were multiple sessions and discussions on modern practices, ways customers use and benefit from Atlassian tools. . Atlassian announced a brand new product — Atlas , a teamwork directory that facilitates open sharing and provides context about work within and across teams. Atlas — The New Teamwork Directory. New Editor Feature.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

He shared Adjust’s experience in expanding business to Japan, insights about Japanese clients, and other key points that companies interested in entering the Japanese market should consider. Conducting regular educational seminars, demos and pitches is also extremely important, helping to remove barriers to adoption.

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Flow’s Daniel Scrivner on the brave new world of asynchronous productivity tools

Intercom, Inc.

Daniel Scrivner believes the answer lies in asynchronous tools that allow people to get their work done without bottlenecks: send off a product at the close of play, get feedback overnight, apply revisions, and ship the next day. What seminars could I go to? So what’s the solution? Daniel Scrivner: Thank you so much, Dee.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. Do you want to: raise brand awareness? Find the Job that Needs to Be Done (JTBD).