Gainsight
FEBRUARY 2, 2024
The customer success landscape has changed. Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. In short, customer training leads to customer retention.
Product Management University
JUNE 21, 2023
Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. Use words and phrases that are common among your target customers. What gets their attention?
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Userpilot
NOVEMBER 24, 2022
Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Well, enabling customer success is just about one of the highest ROI activities you can do. Customer education is the discipline of teaching customers how to use and get value from your product.
Userpilot
MARCH 23, 2023
The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. Lead becomes a customer, and the original source is credited.
Business of Software Conference
NOVEMBER 1, 2023
’ Goodman argues that the answer lies in focusing on two major factors – customer feedback and positive metrics. After all, partners likely have potentially thousands of customers already that fit your vertical demographic. Your customers must be invested from the first moment they use your product.
Product Innovation Educators
OCTOBER 21, 2016
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. In addition to the above article for conducting an interview script, create questions that explore (1) the problem, (2) existing alternatives, and (3) customer segments in 7 steps.
Nulab
JANUARY 27, 2021
A webinar is a portmanteau of the words ‘web’ and ‘seminar.’ Once you break it down like that, you get a pretty good idea of what it’s all about: virtual seminars. A wider customer base. Depending on your business, you may also be able to widen your customer pool by offering your services virtually. Cloud platforms.
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