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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

Closed-loop analytics data help you align your platform’s messaging and marketing campaigns with the customers you reach out to or traffic that comes into your website. Marketing teams generally focus on building the brand, increasing product awareness, and bringing in marketing-qualified leads (MQL).

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Successful Team Building Methods from the btrax Hawaii Retreat

freshtrax

Start with a Positive First Impression: Welcome Gift As btrax team members from Tokyo and San Francisco gathered in Hawaii, a positive tone was set with a thoughtful welcome gift. Each member received a welcome bag containing vitamin C powder, anti-sickness medicine, hand cream, and a personal message card from CEO Brandon.

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Clara Shih, The Facebook Era, and Business Opportunities on Facebook

Sachin Rekhi

Several months ago I had the opportunity to sit in on a guest lecture Clara Shih gave at the Stanford Seminar on People, Computers, and Design. After attending the seminar, I decided to read the book and wanted to share some of the key trends discussed and the business opportunities that arise from them.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

Topics: Positioning to scaling success, Building a PMM team for success, Cross-functional collaboration, career development, Demystifying Segmentation, Research & Testing, Hired as a Remote PMM, In-Product Engagements – Lead Customers to the Aha! Each day has its own theme and presentations. When : April 22, 2021 Where: etc.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Customer training used to involve writing a 300-page user manual and delivering a week-long, on-site seminar for all new users. In the past few years, Northpass has helped some of the world’s most innovative brands (Uber, Shopify, Airbnb, and The Economist) with developing their online learning centers. What Is Customer Training?