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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

Closed-loop analytics data help you align your platform’s messaging and marketing campaigns with the customers you reach out to or traffic that comes into your website. Marketing teams generally focus on building the brand, increasing product awareness, and bringing in marketing-qualified leads (MQL).

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Successful Team Building Methods from the btrax Hawaii Retreat

freshtrax

Each member received a welcome bag containing vitamin C powder, anti-sickness medicine, hand cream, and a personal message card from CEO Brandon. The group was divided into teams, and members completed missions such as taking group photos at specific locations or identifying the brand of ginger beer sold at a local store.

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How Travel Data Co-op, ADARA, Expanded Business to Japan and Built Relationships With Public Sectors

freshtrax

ADARA collects data about travelers by partnering with well-known travel brands and then creates a comprehensive view of the traveler: where they come from, where they’re going, with whom, how much they spend, and more. I did an ADARA seminar last week talking about digital marketing and our measurement solutions. It’s fundamental.

Travel 53
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Clara Shih, The Facebook Era, and Business Opportunities on Facebook

Sachin Rekhi

Several months ago I had the opportunity to sit in on a guest lecture Clara Shih gave at the Stanford Seminar on People, Computers, and Design. After attending the seminar, I decided to read the book and wanted to share some of the key trends discussed and the business opportunities that arise from them.

Seminar 60
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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Customer training used to involve writing a 300-page user manual and delivering a week-long, on-site seminar for all new users. In the past few years, Northpass has helped some of the world’s most innovative brands (Uber, Shopify, Airbnb, and The Economist) with developing their online learning centers. What Is Customer Training?

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Product Conferences In 2021 You Can’t-Miss

Userpilot

Topics: Engage, Convert, Retain, Understanding the customer, Creating demand and go-to-market strategy for your product, deciding your product positioning and messaging, Driving the application and usage of your product, and much more! What: SaaStr has several conferences under its brand, but not one is larger than the SaaStr Annual.