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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

Closed-loop analytics data help you align your platform’s messaging and marketing campaigns with the customers you reach out to or traffic that comes into your website. Closed-loop analytics will help you streamline your sales processes, bring in more leads/customers, and increase conversions through a closed-loop marketing strategy.

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How Travel Data Co-op, ADARA, Expanded Business to Japan and Built Relationships With Public Sectors

freshtrax

ADARA collects data about travelers by partnering with well-known travel brands and then creates a comprehensive view of the traveler: where they come from, where they’re going, with whom, how much they spend, and more. As such, did you need to change the business strategy in Japan? Q: ADARA is headquartered in the U.S.,

Travel 53
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Clara Shih, The Facebook Era, and Business Opportunities on Facebook

Sachin Rekhi

Several months ago I had the opportunity to sit in on a guest lecture Clara Shih gave at the Stanford Seminar on People, Computers, and Design. After attending the seminar, I decided to read the book and wanted to share some of the key trends discussed and the business opportunities that arise from them.

Seminar 60
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Product Conferences In 2021 You Can’t-Miss

Userpilot

Topics: Building Winning Products at Glossier and Goop, Conducting Meaningful Customer Interviews to Understand the Needs of Your End Users, Developing a Product Strategy that Made Investing Accessible to Women, Six Tactics to Improve the World While Growing Your Product, and much more! When : April 22, 2021 Where: etc. Product Con.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Customer training used to involve writing a 300-page user manual and delivering a week-long, on-site seminar for all new users. In the past few years, Northpass has helped some of the world’s most innovative brands (Uber, Shopify, Airbnb, and The Economist) with developing their online learning centers. What Is Customer Training?