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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

Product managers should primarily be focused on the product itself – the roadmap, vision, and execution – while product marketing managers ’ main area of focus should be on product positioning and the go-to-market strategy. Who is a product marketing manager?

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How to Become a Director of Product

The Product HQ

That gives you the experience and expertise to get to the next level, where you start managing other product managers. Over time, potential product directors need to show an ability to lead the entire product team. On top of that, they need to show success in every product strategy they own.

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Q&A with Steve Johnson, VP of Products, Pragmatic Institute

Revulytics

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details.

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3 Hallmarks of a Mature Product Organization

ProductPlan

Three hallmarks define a mature product organization if your organization has its sights set on maturity. Hallmark 1 of a Mature Product Organization: Unified Product Leadership and Strategy. These often include: Facilitating user interviews and other market research.