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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

Product managers should primarily be focused on the product itself – the roadmap, vision, and execution – while product marketing managers ’ main area of focus should be on product positioning and the go-to-market strategy. Who is a product marketing manager?

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: keyword research.

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15 Best Product Management Software Tools for PMs in 2023

Userpilot

Fear not though, as our product management software guide will give you insights into some of the best-in-class applications that will boost your team performance and help you build successful products! Roadmapping software visualizes and plans product development over time, facilitating coordination and alignment across teams.

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How to Become a Data Product Manager Without Experience

The Product HQ

If you are already doing a job, you must acquire relevant experience in data science, data analytics, product development, and product strategy and roadmaps. They work with data scientists, data and market research teams, and data engineers. You can request your employer for a job rotation to learn new skills.

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The SaaS Guide to Customer Segmentation: Are you doing it right?

Userpilot

Now that we have covered how influential customer segmentation is in determining growth and product strategy, we can explore the different methods for segmenting your customer base. This data can be found through market research, customer success/sales calls, and customer interviews. Types of Customer Segmentation.

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Product Failure: Why New SaaS Products Fail and How to Avoid it

Userpilot

To avoid product failure, don’t launch without achieving product-market fit first. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. Market research and customer discovery help validate ideas and make sure the market is ready for the product.

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How to Become a Director of Product

The Product HQ

That gives you the experience and expertise to get to the next level, where you start managing other product managers. Over time, potential product directors need to show an ability to lead the entire product team. On top of that, they need to show success in every product strategy they own.