ProductPlan

FEBRUARY 15, 2022

A product operations manager at a smaller technology company may engage in different activities than someone at a larger firm. Meanwhile, smaller companies need more tactical support around managing data, tools, and communications. Documenting existing processes and systems within the product team for broader circulation.

Data Visualization 92

Data Visualization Reporting Tools Analytic Tools Research Software 92

Amplitude

MARCH 11, 2020

Ideally, stakeholders come to the table with informed and researched perspectives as to how they would force rank feature priorities and what the features could achieve once delivered. Earlier last year, before we transitioned to outcome-based planning, the leadership team at Yesware did a thought exercise during an offsite.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

Business of Software Conference

NOVEMBER 30, 2020

Startups often struggle to communicate the value of their products, particularly in sales meetings. April Dunford BoS USA Online 2020 from Business of Software Conference. Get Weekly Advice From Software Experts. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week.

Research Software 64

Research Software User Testing Positioning Product Research 64

Intercom, Inc.

JUNE 3, 2021

In times of extreme change, whether it’s a pandemic or a new round of capital, it’s easy to get carried away and change strategy to meet challenging circumstances. In terms of research and development or generally the product and engineering functions, the people who produce your software, this really is a question of investability.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this. We don't always do that.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this. We don't always do that.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you questions specifically related to the company to see if you've done your research – usually your opinion on their messaging.

Onboarding KPIs 96

Onboarding KPIs Analytic Tools Research Software Product Marketing 96