Product Management Skills: Market Research

The Product Coalition

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Different Types of Market Research 1.

Market Research vs User Research: How To Overcome Uncertainty

UX Studio

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research? So not all research works the same?

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As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

AlphaHQ

The data only becomes really valuable in the hands of a healthcare professional, when it can be combined with your historical health records and other data points collected over time, your doctor’s specialized training, and the tools and ability to do additional testing. As unrelated as it may seem, the current state of cross-functional research feels a lot like buying wearable technology and using it to diagnose your health. This isn’t unique to the world of research.

As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

AlphaHQ

The data only becomes really valuable in the hands of a healthcare professional, when it can be combined with your historical health records and other data points collected over time, your doctor’s specialized training, and the tools and ability to do additional testing. As unrelated as it may seem, the current state of cross-functional research feels a lot like buying wearable technology and using it to diagnose your health. This isn’t unique to the world of research.

Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing. Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.

How do market researchers add experimentation to drive better business outcomes?

AlphaHQ

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations.

Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. A Brief Guide to this Article.

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How do market researchers add experimentation to drive better business outcomes?

AlphaHQ

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Research

How do market researchers add experimentation to drive better business outcomes?

AlphaHQ

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Research

Conducting market research–and other innovation insights for product managers Aug 25, 2017

Product Innovation Educators

Tips for conducting consumer and market research for new products. 1) Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days, (2) Hooked: How to Build Habit-Forming Products, (3) Inspired: How To Create Products Customers Love, (4) Scrum: The Art of Doing Twice the Work in Half the Time, and (5) The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.

Product Validation: Testing and Researching Ideas to Ensure Product Success

The Product Coalition

We’ll explore how you can test and research ideas for your product, service, or business model. Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability. Now, it’s time for the test-prototype-test cycle.

Beta Testing Is More Than Just an Insurance Plan

Centercode

This is exactly how most companies have traditionally treated their beta and related late-stage customer testing programs. All the while, they’re missing out on the true benefits of customer testing. Customer tests are truly the last mile of perfecting any product.

Your Ultimate Guide To Successful Usability Testing

UX Studio

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. What is the purpose of usability testing? How many tests to do?

As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

AlphaHQ

The data only becomes really valuable in the hands of a healthcare professional, when it can be combined with your historical health records and other data points collected over time, your doctor’s specialized training, and the tools and ability to do additional testing. As unrelated as it may seem, the current state of cross-functional research feels a lot like buying wearable technology and using it to diagnose your health. This isn’t unique to the world of research.

Effectively Leveraging In-Home Testing, Especially During Turbulent Times

Pragmatic Marketing

But, like any product, the long-term success of CPG products and industries lies in understanding the value that these products deliver, and that understanding comes through listening to the market. Given the current circumstances the world finds itself in, in-home usage testing (iHUTs) provides an optimal method for gathering needed feedback to continually improve. In turn, this superiority helps build brand share, magnifies the positive effects of all marketing activities (e.g.,

Effectively Leveraging In-Home Testing, Especially During Turbulent Times

Pragmatic Marketing

But, like any product, the long-term success of CPG products and industries lies in understanding the value that these products deliver, and that understanding comes through listening to the market. Given the current circumstances the world finds itself in, in-home usage testing (iHUTs) provides an optimal method for gathering needed feedback to continually improve. In turn, this superiority helps build brand share, magnifies the positive effects of all marketing activities (e.g.,

Product Discovery Tips

Roman Pichler

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. Involving others in the discovery work allows you to leverage their knowledge and expertise, builds rapport, and creates support for key product decisions including the selection of a specific market segment and stand-out features.

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Five Customer Testing Areas Product Managers Are Improving in 2019

Centercode

Of those respondents, nearly 50% of those managing customer testing programs were product managers. It makes sense considering that conducting market research, interviewing users, and prioritizing product features fall within the product management wheelhouse. On the flip side, this also means that the challenges faced by product managers, like time constraints and stakeholder misalignment, are mirrored in their customer testing programs.

4 Feedback Disciplines All Product Managers Should Know

Centercode

Product managers would wait weeks or even months for feedback to trickle in once the product was on the market. Within those practices, there are four essential disciplines — Market Research, User Experience Research, Customer Experience, and Customer Validation — that you as a product manager must understand to not just survive but also thrive in today’s technological landscape. Concept Phase: Market Research. Common Market Research Methods.

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The Impact of User Research Technology on Data Quality

Generation Focus

Globalization and technological advancements since then have reshaped the market research industry time and again. So the question then remains: Can we push the future of market research and technology to give us higher quality data, thus giving us the best of both worlds?

Product Questions to Ask Customers Across the Product Life Cycle

Centercode

Within the world of user research, there are methods for collecting feedback that support each phase with unique customer insights. We’ve included examples of objectives, research types, and methods for every phase of your product’s lifetime below. Your Objective : Identify what your target market needs. Recommended Research Type : Market Research. Secondary research. Recommended Research Type : User Experience (UX) Research.

How Sonos is Leveraging User Research to Enhance Their Beta Program

Centercode

Beta testing is much more than a box to check off on a list. While some companies only think of it as a last-ditch effort to tie up loose ends before launch, others are tapping user research to play a more fundamental role in the product development process. At this year’s Centercode User Group , Sonos Senior UX Research Lead Amy Dexter shared some of that creativity with her fellow customer testing professionals. Amy : I am the team’s user research lead.

The Impact of User Research Technology on Data Quality

Generation Focus

Globalization and technological advancements since then have reshaped the market research industry time and again. So the question then remains: Can we push the future of market research and technology to give us higher quality data, thus giving us the best of both worlds? Technology and the internet has given researchers the ability to access larger populations of respondents than ever before. Things to Consider when Incorporating User Research Technology.

The Impact of User Research Technology on Data Quality

Generation Focus

Globalization and technological advancements since then have reshaped the market research industry time and again. So the question then remains: Can we push the future of market research and technology to give us higher quality data, thus giving us the best of both worlds? Technology and Respondent Recruitment Technology and the internet has given researchers the ability to access larger populations of respondents than ever before.

When good companies make bad products.

Obo

( This is the first in a four-part series of posts on epic product fails and how better market validation might have prevented them.) They also all clearly have the resources to conduct sufficient market research to validate their product strategies and plans. Perhaps they were so enamored of the possibilities if their product ideas were successful that they didn’t consider what the market really wanted and/or needed. See the Obo Field Guide to Market Signals.

How Customer Insights Are Shaping Tech for 2021

Centercode

Customer testing, by design, is a gateway to uncovering and acting on exactly that. It relies on target-market users to identify both the best and worst parts of your product before release. That’s where customer testing comes in.

Through Google Glass, darkly

Obo

Their product process, described in that Fast Company write-up, was (1) Problem Identified, (2)nIdea Developed, (3) Solution Tested, (4) Prototype Built, (5) Product Introduced. Absent from this list: market testing. From what little we know about Google’s market testing, they do some, but they focus on their existing customers. That leaves much of the market unaccounted for and limits the potential for successful huge-scale innovation.

First to Market Story: Facebook Home alone?

Obo

This is the second in a four-part series of posts on epic product fails and how better market validation might have prevented them. In terms of market response, more than half of the 15,000 app reviews gave Home just one star, and people quickly began looking for ways to remove the software from their phones. One reason is that the people on the product team were iPhone users, and they hadn’t used Android enough before testing Android with Facebook Home installed.”

Centercode Customers See a 646% Return on Investment

Centercode

For nearly two decades, Centercode has provided leading platform and managed service customer testing solutions that help companies turn good technology into great products. Centercode’s platform and comprehensive testing services increased time efficiency by 40%.

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The Simple Phrase at the Heart of Product Marketing

ProductCraft

Like any other field, product marketing has its set of tried and tested methods–market research, customer personas, buyer journeys, competitive analysis, ideal customer profile, positioning, messaging, and so on.

What sample size do you really need for UX research?

Userzoom

I am sure at some point in your career you have heard, “ Jacob Nielsen says testing with 5 is enough. ” Market Researchers doing multivariate, A/B testing, and analytics say sample sizes of 1,000 or even 50,000 are not enough. In many cases, especially where design has matured and lots of optimization is needed (eCommerce, B2C websites, e.g.), its recommended to test with larger sample sizes of 20, 30 or even more per segment. Demystifying sample size.

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Best App Designing Companies to Work With in 2021

StudioTeam

UX studio has been on the market for over 10 years, so we know the UX design industry well. To help you select the right agency and better understand the UX market, we examined over 50 firms and handpicked the top 10 app design companies that are worth checking.

Product Manager’s Guide To UX Research

StudioTeam

Want to do UX research for a product without enough time or knowledge? Proper research does not go quickly, or can it? This article will show the ideal way to do UX research , and will introduce the cost benefit, low-budget version too. The internet says everywhere that “everybody can do research”… Well… Everybody can ask questions… Everybody can conduct a usability test… Sure, everybody can do it, with the right methods and the necessary skills.

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Experimentation and Prototyping: A Guide for Product Leaders

AlphaHQ

It requires teams to gain insights directly from consumers through experimentation and prototyping, align to the actual wants and needs of the market, and accelerate time-to-market. In a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had.

Product Success in 2020 – You Asked, We Answered

280 Group

For smaller organizations, is there a good way to find “virtual” providers like the usertesting.com service you mentioned to assemble a test with partners vs. hiring in-house? First, there are actually several excellent 3rd party sources for offboarding user testing. Next, when undertaking this exercise, you will need to first determine a few things, to best select a testing partner and then direct their efforts. You should determine: What do you want to test?

Selection Criteria for Product Management Tools

The Secret PM Handbook

Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Go to market – how my potential customers hear about my solution, its value to them, and why they should buy my solution instead of our competitor, or instead of doing nothing. We do a lot of market research. We have to take our solutions to market. Tools For What We Do.

An Engineer’s Journey To Become A Data Scientist

Piyanka Jain

Her last role had involved business process analysis, planning, and market research. She finished her hands-on data science coursework in business analytics, A/B testing, and predictive analytics. They designed an experiment to test her recommendations and within a month of finishing her project, the company had adopted all Neha’s suggested changes to capture the incremental revenue. Unsplash Neha has an engineering and MBA background.

The Impact of User Research Technology on Data Quality

Generation Focus

Globalization and technological advancements since then have reshaped the market research industry time and again. So the question then remains: Can we push the future of market research and technology to give us higher quality data, thus giving us the best of both worlds? Technology and Respondent Recruitment Technology and the internet has given researchers the ability to access larger populations of respondents than ever before.

3 Critical Skills Preventing You From Becoming a Great Product Manager

280 Group

Continuously updates knowledge of competitors and competitive factors, works closely with sales and marketing on competitive assessment, and ably predicts competitor moves. Conducting Competitive Analysis and setting the competitive strategy is integral to achieving product success and tuning your marketing efforts. Create a template of each framework and fill it out based on real market research. Resource Tip: What is Market Research and Competitive Analysis?

My Journey as an Interviewer: From Refugee Status Determination to User Research

Generation Focus

This is my story of how I became trained in refugee status determination (RSD) interviews based on interrogation techniques used throughout Europe, and how I have applied this to market research interviews. A leap from RSD to Market Research Applying interrogation techniques to market research interviews might seem a bit extreme, you certainly don’t want a market research participant to feel interrogated when interviewed.