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Creating a Product Launch Training Program

ProductPlan

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing.

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Creating a Product Launch Training Program

ProductPlan

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing.

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Guide to Choosing the Best Customer Education Platform for SaaS

Userpilot

In this article, we’ll look at various customer training tools available on the market. Customer education is the process of teaching customers how to efficiently use your product to attain their specific goals. Customer education refers to the process of teaching customers how to use and find value from your product.

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A Product Manager’s Guide to Building Customer Loyalty

ProductPlan

In a world where advertising-supported products, SaaS products with monthly renewals, and free trials are de rigueur, customers don’t have nearly as much incentive to stick around as they used to. For the sales and marketing team, that download was the win. Shifting the focus to loyalty.