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What We Learned About Building Products People Love in 2016

Mind the Product

2016 was a year when the product management community grew significantly and continued to mature. I think what marks out the following is that they all deliver practical and actionable advice – advice which can be applied by anyone at any stage in their product career. But what did you all want to read and learn about?

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How to design a referral program

Andrew Chen

They have big advantages over paid marketing channels, in that you give your CAC to your users, who then spend it within your product, as opposed to handing it over to Google or Facebook. A successful referral program can be 20-30% of your acquisition mix, as one of several acquisition loops. … but then failing!

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The Disproportionate Impact of Coaching on Startup Survival

Bain Public

FUN FACT: It is actually thanks to the coaching service for innovative and technological SMBs (PMEit) administered by MAIN that we’ve been able to work with some of our incredible clients, Wastack , LiveScale , Blaise Transit and Enkidoo , and provide them with product management, consultancy and coaching support. Are you a product manager?

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20 Top Product Management Books for 2021

Alchemer Mobile

If you’re in digital product management, 2020 has been a roller coaster. Going back to basics to find inspiration has been one way expert product managers adjusted their strategies to meet rapidly-shifting consumer needs. Best Product Management Books. How to Build Habit-Forming Products. The Lean Product Playbook.

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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin and including work from myself, Connie Chan, and others. And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market.

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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin, Avery Segal and Bennett Carroccio, including work from myself, Connie Chan, and others. And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market.