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Don’t Miss These Speakers at #mtpcon San Francisco

Mind the Product

Mind the Product returns to Davies Symphony Hall in San Francisco on July 16-17 and promises to be one of our best product conferences yet, with a leadership forum, more workshops, more networking events around the conference, and more fun than ever before. Brant Cooper helps organizations big and small innovate.

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How to be the go-to engineer for product analytics

Mixpanel

One of those niches that’s become more valuable in recent years: product analytics. As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. Spearhead a slick analytics implementation.

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How to design a referral program

Andrew Chen

They have big advantages over paid marketing channels, in that you give your CAC to your users, who then spend it within your product, as opposed to handing it over to Google or Facebook. A successful referral program can be 20-30% of your acquisition mix, as one of several acquisition loops. Why did this make sense for them?

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What We Learned About Building Products People Love in 2016

Mind the Product

2016 was a year when the product management community grew significantly and continued to mature. I think what marks out the following is that they all deliver practical and actionable advice – advice which can be applied by anyone at any stage in their product career. But what did you all want to read and learn about?

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The Disproportionate Impact of Coaching on Startup Survival

Bain Public

FUN FACT: It is actually thanks to the coaching service for innovative and technological SMBs (PMEit) administered by MAIN that we’ve been able to work with some of our incredible clients, Wastack , LiveScale , Blaise Transit and Enkidoo , and provide them with product management, consultancy and coaching support. Are you a product manager?

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Solve a Hard Problem (Tinder). Chapter 8 of my upcoming book, The Cold Start Problem

Andrew Chen

The Cold Start Problem , as the book is called, is about the secret that drives many of tech’s most successful products. It’s the story of how messaging apps, marketplaces, workplace collaboration tools, multiplayer games, all share a common thread of being products that connect people with each other. The question is, how?

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20 Top Product Management Books for 2021

Alchemer Mobile

If you’re in digital product management, 2020 has been a roller coaster. Going back to basics to find inspiration has been one way expert product managers adjusted their strategies to meet rapidly-shifting consumer needs. Best Product Management Books. How to Build Habit-Forming Products. The Lean Product Playbook.

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