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How to be the go-to engineer for product analytics

Mixpanel

As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. Keep the product folks technically up-to-date. Their interest lies exclusively in technical mastery. You can find many more examples here.

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Why it’s never too early to add product analytics to your app

Mixpanel

From here, it’s easy to assume what you’ve put out into the world is delivering high value to your users right out the gate—but you might also just be seeing a positive initial response to things like your icon, marketing/branding, and mission, without your new users really engaging with your app’s features at all.

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Data thinking vs. product thinking

Mixpanel

In Lean Analytics, Alistair Croll and Benjamin Yoskovits explain that web analytics company Omniture once discovered that (in the context of online marketing) “scantily clad women generated a far higher clickthrough rate on webpages than other forms of content.”

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User friction can sink your app. Here’s what it is and how to avoid it.

Mixpanel

This is why, especially in today’s competitive app market, user friction must be a top priority if you want your product to succeed. He’s been developing apps for almost as long as the App Store has existed—wearing every hat from full-time engineer to product manager, UX designer, founder, content creator, and technical cofounder.