Remove Positioning Remove Product Goals Remove Sales Training Remove Vision
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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

One set of market and business requirements from the customer’s perspective to drive all products in the portfolio accelerates that maturation process. Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. ” Product 3 Goal: etc.

B2B 100
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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

There are seven core principles of portfolio product management. Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. That way, they’re always leading from a position of strength. Customer-Facing Vision & Strategy. On to product strategy.

Marketing 130