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How to be the go-to engineer for product analytics

Mixpanel

As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. Keep the product folks technically up-to-date. You can find many more examples here. Deeply understand the product perspective on analytics.

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Data thinking vs. product thinking

Mixpanel

So you gave them anonymous chat and positioned it in the app where it can’t possibly go unnoticed. He’s been developing apps for almost as long as the App Store has existed—wearing every hat from full-time engineer to product manager, UX designer, founder, content creator, and technical cofounder.

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Why it’s never too early to add product analytics to your app

Mixpanel

From here, it’s easy to assume what you’ve put out into the world is delivering high value to your users right out the gate—but you might also just be seeing a positive initial response to things like your icon, marketing/branding, and mission, without your new users really engaging with your app’s features at all.