Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

The Product Coalition

FEBRUARY 26, 2022

I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results. The issue feels a little more systemic. Using these ideological tools for your own sanity is great.

User Testing 168

User Testing Weak Development Team Customer Experience Customer Feedback 168

Intercom, Inc.

JUNE 3, 2021

There’s no use in taking a few months to build an epic 40-page report on the next move when the idea is to be fast and agile. In terms of research and development or generally the product and engineering functions, the people who produce your software, this really is a question of investability. Should we sink bigger?

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Product Management University

FEBRUARY 25, 2020

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130