The Product Guy

JANUARY 18, 2018

I was able to identify how my business measured the value of an idea and associate a $$ amount to it, positive,negative or zero – depending upon whether the cost of the idea outweighed its projected earnings. Differentiator in the industry (On a scale of 1-5). 15% Differentiation. Expected ADV (Average daily volume).

Differentiation 100

Differentiation Product Research Data Visualization Customer Experience 100

Product Management University

JANUARY 15, 2018

The Organization – If you target organizations that consider their call center strategic to the business – such as a telecommunication company – the goal of your product portfolio is to help that business differentiate by giving their customers a superior call center experience. Your marketing value propositions are written for you.

Telecommunications 113

Telecommunications Customer Experience B2B Differentiation 113

Mind the Product

JANUARY 17, 2018

In fact, it may be a signal that your product is NOT providing positive customer value. This is why it’s critical to measure and thus incentivize an actual behavior that represents positive value for the user. A good BPM uses their powers to bring positive value to their customers lives. It does not mean they will pay you.

Data Visualization 116

Data Visualization Product Management Product Manager User Testing 116

The Secret PM Handbook

JANUARY 15, 2018

Competitive information – key differentiators, hit sheets, pricing. And sales can position competitors out of the deal. These are the foundation pieces of sales enablement. With a good value proposition and good qualifying questions, sales engineers can create a demo that converts. Results.

Demo 71

Demo Product Research Differentiation Engineering 71

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Data Visualization

Dear Strategy

JANUARY 17, 2018

So, what’s the purpose of differentiating between these two? So, let’s say that you have a goal to have a leading share position in Asia. It makes little sense to have a realistic goal to obtain a leading share position for a market that you currently have no presence in. Goals are useful for staging your strategy.

Strategy 40

Strategy Differentiation Presentation Positioning 40